Social Media Marketing Podcast

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.

• Why Unpolished Content Outperforms Polished Production on Instagram
• Find the Intersection of Expertise and Enthusiasm
• Use Identity-Based Hooks to Stop the Scroll
• Write Hooks Built on Specificity and Perspective
• Visual and Editing Techniques That Boost Reel Retention
• Test Reels Content With Instagram Trial Reels Before Publishing to the Feed

Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737

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Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

• Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does
• The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever
• How the AI-Enhanced Pixel and Product Catalogs Change the Data Game
• Using Meta AI at Meta.ai for Account Analysis and Strategy
• Meta Business Agent and the Rise of AI-Powered Customer Interactions

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/736

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Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.

• Why Most Businesses Get YouTube Strategy Wrong
• How to Target the Viewer, Not the Customer
• How to Use a Curiosity Gap to Earn the Click
• How to Build Know, Like, and Trust Before Selling
• How to Use Find an Authentic Voice
• How to Choose the Right YouTube Video Format and Engagement Mechanism
• How to Use YouTube Analytics to Analyze and Adjust Your Content Strategy

Guest: Derral Eves | Show Notes: socialmediaexaminer.com/735

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Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.

• TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management
• AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management
• Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential
• Content Suite's AI Search Simplifies Competitive Research and Creative Ideation
• How to Structure Short-Form Video That Outperforms AI-Generated Content

Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734

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Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

• Why Video Series Content Matters
• The 4H Formula for Structuring Individual Videos for an Educational Video Series
• How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking
• The Golden Series Formula for Creating a Video Series
• How to Choose a Repeatable Video Series Format

Guest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733

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