The Contractor Fight with Tom Reber

Join us in Colorado: https://go.thecontractorfight.com/forge

Contractors don’t just get screwed by bad marketing agencies.

They get screwed because they hand over money, stop asking questions, ignore their numbers, and hope some “expert” is going to save their business.

In this episode, Tom Reber sits down with Josh Osborne for a raw conversation about contractor marketing, business ownership, resilience, and why so many contractors keep getting bled dry by people who don’t understand the trades.

Josh is Tom’s partner at No Excuses Media, and together they break down what contractors need to stop doing if they want their marketing to actually work. They talk about the mistakes contractors make when hiring marketing help, why your message matters more than your tactics, and why no lead source in the world can fix weak leadership and a victim mindset.

Tom and Josh also dig into Josh’s backstory...getting given up for adoption at 12, building a multi-million-dollar business, suffering a heart attack at 28, losing everything, and rebuilding his life and business from the ground up.

This one is about marketing, but it’s also about ownership.

About getting punched in the face and getting back up.

About stopping the excuses, leading from the front, and building a business that doesn’t keep draining your wallet and your life.

In this episode, Tom and Josh cover:

• Why most contractors get burned by marketing agencies
• The biggest mistakes contractors make when hiring marketing help
• How to know if a marketing company actually understands your business
• Why your message is more important than the latest marketing tactic
• How victim thinking wrecks your growth
• Why owning your numbers is still non-negotiable
• Josh’s story of losing everything and rebuilding
• What contractors need to do to market smarter and stop getting bled dry

If you’re tired of wasting money on marketing, tired of guessing, and tired of getting sold a bunch of crap by people who’ve never run a contracting business, this episode will hit home.

Share it with another contractor who needs to hear it and make sure you subscribe to The Contractor Fight for more no-BS conversations on sales, profit, leadership, and building a business that actually works.

About The Contractor Fight

The Contractor Fight helps home improvement contractors make more money, sell better, lead stronger, and build businesses that actually support the life they want. Through coaching, training, content, and community, Tom Reber and The Fight have helped thousands of contractors stop undercharging, stop winging it, and start building profitable companies with intention.

If this episode hit home, share it with another contractor and subscribe for more straight-talk business advice from The Contractor Fight.

Check out BATTLEGROUND: https://thecontractorfight.com/battleground

Tim and Derek get into the real numbers behind running a profitable contracting business, why most owners have no idea what their overhead actually costs them, and how that blind spot kills their confidence at the table.

They share the $5,000 retainer move that locked in a $35,000 job, why scheduling for profit beats scheduling by calendar, and the uncomfortable client conversation that turned a $7,000 mistake into a $23,000 opportunity.

If you don't know your numbers, you're not running a business. You're guessing.

Ready to grow to a couple million in revenue with higher profits? Book a call here.

Checkout The Command: https://thecontractorfight.com/command

Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.

Every contractor hears it.

You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear: "You're too expensive."

Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation.

In this episode, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work.

You'll learn:

• The simple question that changes the entire conversation

• Why price is rarely the real objection

• How to diagnose instead of defend

• The difference between a price problem, budget problem, comparison problem, and decision-maker problem

• Why discounting too early kills deals

• How to uncover the real reason prospects hesitate

If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this podcast is for you.

🔥 Want to master sales conversations, objections, pricing, and closing more profitable work?

Join The Command: https://thecontractorfight.com/command

Contractor Sales Has Changed. Have You?

The way homeowners buy today is different than it was just a few years ago.

They're researching more. Comparing more options. Taking longer to make decisions. Visiting your website multiple times before they ever reach out. And when they do reach out, many aren't ready to buy—they're gathering information.

Unfortunately, many contractors are still selling like it's 2014.

In this episode, Derek and Tim discuss the real-world changes they're seeing in today's market and what contractors must do to adapt. From follow-up systems and video communication to AI tools and trust-building conversations, they break down what it takes to win more jobs in an era where buyers have more information and more hesitation than ever before.

In This Episode:

• Why homeowners are taking longer to make buying decisions
• The importance of speed in your sales process
• How better follow-up can dramatically increase your close rate
• Why FaceTime and video calls build trust faster
• The role AI should (and shouldn't) play in your sales process
• How to stay top-of-mind without becoming a pest
• Why educating prospects is now a competitive advantage
• The communication skills every contractor must develop
• How to handle prospects who aren't ready to buy today
• What today's buyers really need before they'll say yes

The Bottom Line

The contractors who thrive over the next few years won't necessarily be the cheapest, the biggest, or even the most talented.

They'll be the ones who adapt.

They'll be the ones who communicate better.

They'll be the ones who follow up consistently.

They'll be the ones who build trust before asking for a commitment.

Contractor sales has changed.

Have you?

👊 Ready to level up your sales game?

Check out The Command, our live sales training program built specifically for contractors:

The Command Sales Training Program

Follow us on Instagram for daily content, sales tips, and contractor business insights:

@contractorfight

Learn more about The Contractor Fight:

The Contractor Fight

Watch This: https://youtu.be/C8Me5SpjcPY?si=CSMLN4e7FNfSvXMC

Everyone is talking about how AI is going to replace jobs.

Lawyers are worried.

Writers are worried.

Marketers are worried.

Accountants are worried.

Meanwhile, you're in one of the safest industries on the planet.

AI can't paint a house.

AI can't install a roof.

AI can't build a deck.

AI can't sit across from a homeowner and earn their trust.

In this episode, Tom explains why AI may actually be the greatest opportunity skilled trades professionals have ever seen.

You'll learn:

• Why contractors are uniquely positioned to benefit from the AI revolution

• How smart contractors are using AI to save hours every week

• What tasks should be automated and what should never be automated

• Why trust, communication, and sales are becoming more valuable than ever

• The one skill that will separate winning contractors from everyone else over the next decade

The contractors who thrive won't be the ones who ignore AI.

They'll be the ones who use it to eliminate busy work while doubling down on the human skills that technology can't replace.

Because at the end of the day, homeowners don't buy paint, roofs, kitchens, or remodeling projects.

They buy certainty.

They buy confidence.

They buy trust.

And trust is still a human game.

If you're ready to improve your sales process, close more profitable work, and build a stronger business, check out THE COMMAND at

https://go.thecontractorfight.com/command